SMS Message Marketing


With 88% of the UK adult population having access to a mobile phone, SMS Text Messages are a great way to promote your business directly to interested consumers wherever they are, allowing you to send them the exact information they are looking for at the precise moment they want it.

Consumers carry their phones with them all day, every day. SMS Marketing from Focal Point is a simple, measurable way of getting information to customers and forming a relationship. It strengthens your organisation’s marketing strategy, boosting the power of online, Radio, TV, print or outdoor marketing. This type of marketing allows you to engage, inform and entice with your customers, no matter what time of the day it is.

Reach Your Target Audience:

- wherever they are,
- whatever they are doing,
- with maximum impact,
- at a minimal cost.

All of this for less than the price of a cup of coffee per day!

- Restaurants: fill empty seats with special discounts.
- Beauty salons: entice customers with holiday special offers.
- Technology companies: send technology & product updates.
- Pet care & grooming: send grooming &  treatment reminders.

The possibilities are almost endless!

To explore how mobile messaging can help your business, please text focal to 78070 or contact Focal Point by email, telephone or using one of the response forms on this website. Let Focal Point help you to plan your SMS Text Message marketing campaign.

How it works:

ENGAGE: There’s your advert for your latest offer, featuring a simple text message number and code. Your customer is interested and wants to know more. It doesn’t matter that it’s 7pm on a Friday night as they can text the code to the number.

INFORM: In an instant they receive a text message response. It’s friendly, welcoming and personalised by you in advance. It gives them all the information they need so they can take you up on your offer, discount, competition or promotion.

ENTICE: Your advert is then always in their pocket. The customer doesn’t need to write down a phone number, tear out a voucher or remember to visit your website. They don’t need to wait for your opening hours. They react: you respond and it’s all automated and maintained by Focal Point.

As part of a well thought through marketing plan, mobile messaging could present a highly successful means of drawing in new sales and bookings – extremely important in the current economic climate.

Regular communication with your database can sometimes be expensive and may take substantial time to execute. However, with mobile messaging you can maintain communication levels for little cost, and schedule everything so that your entire database can hear from you even when you are not at your PC.

Our vision it to help our clients generate more business – we help them to connect with their own customers via their mobile phones. We offer a simple yet effective means of communication that enables our clients to build a growing database of mobile phone numbers. They can then regularly make offers to both loyal and new customers through text offers, and all for less than £3 a day.

Richard Knight, Managing Director
Focal Point Advertising
Tel: 01256 767837

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